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Invincible Brand with Melissa Agnes

Through her lens of crisis readiness, advising some of today's leading organizations faced with the greatest risks, Melissa Agnes is passionate in her mission to help today's organizations build brand invincibility. The Invincible Brand Podcast is another way in which she works to achieve this mission. Subscribe to this podcast and join Melissa as she unravels the complexities that this modern-day, hyper-connected world presents to your organization and provides tactical business strategies for implementing a culture where negative events don't strike your business and, if they do, your team is prepared to respond in a way that increases stakeholder trust and goodwill in your organization—making your brand invincible.
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Through her lens of crisis readiness, advising some of today's leading organizations faced with the greatest risks, Melissa Agnes is passionate in her mission to help today's organizations build brand invincibility. The Invincible Brand Podcast is another way in which she works to achieve this mission.

Subscribe to this podcast and join Melissa as she unravels the complexities that this modern-day, hyper-connected world presents to your organization and provides tactical business strategies for implementing a culture where negative events don't strike your business and, if they do, your team is prepared to respond in a way that increases stakeholder trust and goodwill in your organization—making your brand invincible.

TCIP #053 – Literacy Levels Matter in Emergency Management Messages with Dr. Thomas D. Phelan 0
Jun 14, 2015

Welcome to episode #053 of The Crisis Intelligence Podcast, with Melissa Agnes and Dr. Thomas Phelan.

When it comes to critical communications, comprehension is imperative. It can literally mean the difference between life and death. And yet, according to recent research conducted by Dr. Thomas Phelan, the majority of “emergency management messages may be reaching their intended audiences, but at a level that is not being understood”.

In this episode of The Crisis Intelligence Podcast, Dr. Tom and I discuss the importance of understanding and meeting the public’s readability levels when it comes to preparing for and drafting emergency management messages. In this podcast, Dr. Tom shares the results of his research and provides suggested guidelines to follow while crafting your emergency messages and crisis communications, to make sure they are simplistic, clear and at the lowest possible readability level.

This episode of The Crisis Intelligence Podcast discusses:

  • Why low readability levels matter in crisis communications.
  • Eye-opening facts about readability levels of adults in the U.S.
  • Tips on how to draft crisis communications to be as low a readability level as possible.
  • How emergency management academic programs should include lessons on literacy and crafting emergency management messages at appropriate reading levels.

 

It's a very informative and important listen. Enjoy!

Running time: 59:46

Documents mentioned in podcast

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About host, Melissa Agnes

Learn more about Melissa Agnes
Follow Melissa on Twitter: @melissa_agnes
Connect with Melissa on LinkedIn
Email Melissa directly: melissa@melissaagnes.com

Learn more about Agnes + Day, Melissa’s crisis management firm.

About guest, Dr. Thomas Phelan

Learn more about Dr. Tom and connect with him on LinkedIn
Email Dr. Tom directly at phelandrtom@gmail.com

Thanks to Dr. Tom for sharing this important study and takeaways with us!

This post, TCIP #053 - Literacy Levels Matter in Emergency Management Messages with Dr. Thomas D. Phelan, was originally published to melissaagnes.com.

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