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Invincible Brand with Melissa Agnes

Through her lens of crisis readiness, advising some of today's leading organizations faced with the greatest risks, Melissa Agnes is passionate in her mission to help today's organizations build brand invincibility. The Invincible Brand Podcast is another way in which she works to achieve this mission. Subscribe to this podcast and join Melissa as she unravels the complexities that this modern-day, hyper-connected world presents to your organization and provides tactical business strategies for implementing a culture where negative events don't strike your business and, if they do, your team is prepared to respond in a way that increases stakeholder trust and goodwill in your organization—making your brand invincible.
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Now displaying: January, 2015

Through her lens of crisis readiness, advising some of today's leading organizations faced with the greatest risks, Melissa Agnes is passionate in her mission to help today's organizations build brand invincibility. The Invincible Brand Podcast is another way in which she works to achieve this mission.

Subscribe to this podcast and join Melissa as she unravels the complexities that this modern-day, hyper-connected world presents to your organization and provides tactical business strategies for implementing a culture where negative events don't strike your business and, if they do, your team is prepared to respond in a way that increases stakeholder trust and goodwill in your organization—making your brand invincible.

Jan 25, 2015

Welcome to episode #034 of The Crisis Intelligence Podcast, with Melissa Agnes and Tom Iovino.

As a Public Information Officer (PIO) or spokesperson for an organization, dedicating time to developing real, authentic relationships with reporters is an essential part of, not just your job, but your crisis preparedness. It’s a strategy that takes time, effort and genuine authenticity. It’s also a strategy that can be extremely rewarding in (and out of) a crisis.

Within this episode of The Crisis Intelligence Podcast, Tom Iovino and I discuss the value of media relations for crisis preparedness and provide some best practices for developing mutually beneficial relationships with reporters, bloggers and journalists.

Whether you’re a PIO or the spokesperson for your organization, you’ll find some interesting and useful tactics and best practices within this episode. Enjoy!

This post, TCIP #034 – Media Relations for Crisis Preparedness with Tom Iovino, originally appeared on melissaagnes.com.

Jan 18, 2015

Welcome to episode #033 of The Crisis Intelligence Podcast, with Melissa Agnes and Brad Phillips.

When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to.

The truth is that your company spokesperson’s toughest task will be to communicate on behalf of your brand in a crisis – when the stakes are at their highest and the pressure is on.

Within this episode of The Crisis Intelligence Podcast, I sit down with Brad Phillips, a.k.a. Mr. Media Training, to discuss the challenges of crisis spokesperson training. Brad and I discuss life as crisis and media training consultants and the tricks and tactics we’ve learned along the way. We have some laughs and, if you’re a consultant or part of your organization’s communications team, you’re sure to find some valuable takeaways within this episode.

The lightening round

I spontaneously did something a little different – and super fun! – in this episode. There were just too many questions I wanted to ask and discuss with Brad and not enough time, so we decided to end with a lightening round where I ask Brad a series of commonly asked questions in rapid succession and he replies thoroughly, but as quickly as possible. It’s entertaining and very resourceful, so be sure to tune in until the very end!

This episode of The Crisis Intelligence Podcast discusses:

  • What makes a good spokesperson for crisis communication.
  • The real-time news cycle and how it impacts in a crisis.
  • Tips for making communications “social media friendly”.
  • Biggest mistakes spokespeople make in crisis – and how you can avoid them.
  • How to save a client or brand who has already stuck their foot in their mouth.

It's a fun and informative listen. Enjoy!

Get connected!

Have questions, comments or suggestions? Email melissa@melissaagnes.com
Subscribe and leave us a review on iTunes and/or Stitcher
Subscribe via email

Learn more about Melissa Agnes
Follow Melissa on Twitter: @melissa_agnes
Connect with Melissa on LinkedIn

Learn more about Agnes + Day, The Crisis Intelligence Firm.

Subscribe to Brad’s blog: MrMediaTraining.com
A must read! Brad’s book: The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview
Check out Brad’s media training company: Phillips Media Relations
Follow Brad on Twitter: @MrMediaTraining
Email Brad directly: contact@mrmediatraining.com

Thanks to Brad for having this fun and interesting conversation with me!

This post, TCIP #033 – Crisis Spokesperson Training with Brad Phillips, first appeared on melissaagnes.com.

Jan 11, 2015

Welcome to episode #032 of The Crisis Intelligence Podcast, with Melissa Agnes and Daniel Noah.

Within this episode of The Crisis Intelligence Podcast, Daniel Noah from the National Weather Service in Tampa Bay, delves into some specific strategies that the NWS has been using to communicate with their community in times of emergency. 

This episode of The Crisis Intelligence Podcast discusses:

  • What data mining is and how the NWS uses it to monitor the social sphere for important feedback, warning signs and more.
  • The NWS's strategy for dealing with doomsday photos that tend to go viral in natural disasters and put people in panic mode.
  • The types of policies and procedures the NWS has in place to help them with their crisis communications and social media initiatives - and the internal obstacles they had to overcome to get where they are today.
  • The NWS’s spirit of collaboration, from sharing policies that have proven to work for them, to partnering with existing apps that they know their target audiences are using regularly in order to communicate with them when need be.
  • The NWS's Wireless Emergency Alerts - How they use mobile and geo-targeting to distribute highly critical information to the masses, in real-time.
  • The NWS’s Embassador program - what it means to you and how you can benefit from joining this program (hint: you can save money on your insurance!).

This is truly an enlightening conversation. Enjoy!

This post, TCIP #032 - The National Weather Service’s Crisis Communication Strategy with Daniel Noah, first appeared on melissaagnes.com.

Jan 4, 2015

Welcome to episode #031 of The Crisis Intelligence Podcast, with Melissa Agnes and Whitney C. Gibson. Dealing with and removing internet defamation and other damaging content from the internet is a big challenge for countless professionals and organizations these days. In this episode of The Crisis Intelligence Podcast, Whitney C. Gibson, an attorney who specializes [...]

The post TCIP #031 – Dealing with Internet Defamation and False Online Reviews with Whitney C. Gibson appeared first on The Crisis Intelligence Podcast.

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