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Invincible Brand with Melissa Agnes

Through her lens of crisis readiness, advising some of today's leading organizations faced with the greatest risks, Melissa Agnes is passionate in her mission to help today's organizations build brand invincibility. The Invincible Brand Podcast is another way in which she works to achieve this mission. Subscribe to this podcast and join Melissa as she unravels the complexities that this modern-day, hyper-connected world presents to your organization and provides tactical business strategies for implementing a culture where negative events don't strike your business and, if they do, your team is prepared to respond in a way that increases stakeholder trust and goodwill in your organization—making your brand invincible.
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Now displaying: May, 2015

Through her lens of crisis readiness, advising some of today's leading organizations faced with the greatest risks, Melissa Agnes is passionate in her mission to help today's organizations build brand invincibility. The Invincible Brand Podcast is another way in which she works to achieve this mission.

Subscribe to this podcast and join Melissa as she unravels the complexities that this modern-day, hyper-connected world presents to your organization and provides tactical business strategies for implementing a culture where negative events don't strike your business and, if they do, your team is prepared to respond in a way that increases stakeholder trust and goodwill in your organization—making your brand invincible.

May 31, 2015

Welcome to episode #051 of The Crisis Intelligence Podcast, with Melissa Agnes and Jeff Reeb.

Jeff Reeb is the Director of the Office of Emergency Management for the County of Los Angeles. Jeff and I met after I gave my TEDx talk earlier this year. While having a conversation with Jeff about LA County’s current strategies for effective emergency management and crisis communication, we thought that it would be fun to record our conversation, as others in the field of emergency management are struggling with many of the same and similar issues.

In this week’s episode of The Crisis Intelligence Podcast, Jeff and I discuss challenging areas of emergency management and crisis preparedness that pertain to counties, cities, municipalities and organizations around the world.

This episode of The Crisis Intelligence Podcast discusses:

  • The challenges and benefits of using mobile technology for emergency management.
  • The challenges of running a county / city and coordinating with neighboring counties and cities for emergency management.
  • Metrics for evaluating crisis management success.
  • Cultural adaptability for crisis communications.

It’s an insightful conversation that covers many areas of strategizing crisis preparedness for emergency management. Enjoy!

Running time: 54:59

Connect with us!

Subscribe to The Crisis Intelligence Podcast!
Subscribe and leave us a review on iTunes and/or Stitcher
Subscribe via email

About host, Melissa Agnes

Learn more about Melissa Agnes
Follow Melissa on Twitter: @melissa_agnes
Connect with Melissa on LinkedIn
Email Melissa directly: melissa@melissaagnes.com

Learn more about Agnes + Day, Melissa’s crisis management firm.

About guest, Jeff Reeb

Learn more about Jeff on LinkedIn
Follow Jeff on Twitter: @lacooem
Check out LA County’s office of emergency management’s website

Thanks to Jeff for taking the time to have this insightful chat with me!

This post, "TCIP #051 -  Strategizing Emergency Management with Jeff Reeb," was originally published to melissaagnes.com.

May 24, 2015

Welcome to episode #050 of The Crisis Intelligence Podcast, with Melissa Agnes and Garth Rowan.

From female reporters being spontaneously and continually harassed during live reporting, to individuals making mistakes caught on camera and ending up losing their jobs as a result of the footage going viral. We’ve seen some extreme cases of online shaming in the past few years, often resulting in online bullying with dire consequences. But where does society need to draw a line for this type of mob lynching mentality, and how can we determine whether or not the punishments actually fit the crimes? Additionally, what is the best practice for organizations whose employees get caught in these types of viral controversies?

In this episode of The Crisis Intelligence Podcast, Garth Rowan and I discuss the reality of online shaming and the impact it has been having on individuals and organizations alike. Through the discussion of several recent case studies, we examine the realities of online shaming and best practices for organizations and individuals for this type of crisis prevention and crisis management.

It’s an interesting discussion on a very timely and impactful topic. Enjoy!

Running time: 1:02:29

Links mentioned in the podcast

Connect with us!

Subscribe to The Crisis Intelligence Podcast!
Subscribe and leave us a review on iTunes and/or Stitcher
Subscribe via email

About host, Melissa Agnes

Learn more about Melissa Agnes
Follow Melissa on Twitter: @melissa_agnes
Connect with Melissa on LinkedIn
Email Melissa directly: melissa@melissaagnes.com

Learn more about Agnes + Day, Melissa’s crisis management firm.

About guest, Garth Rowan

Learn more about Garth Rowan
Connect with him on LinkedIn
Email Garth directly: garth@beready.ca
Check out Garth’s blog posts on The Crisis Intelligence Blog
Listen to another great podcast with Garth: TCIP #036 – How To Conduct a Crisis Simulation with Garth Rowan

Thanks to Garth for taking the time to have this interesting discussion with me!

This post, TCIP #050 - Online Shaming with Garth Rowan, was first published to melissaagnes.com.

May 17, 2015

Welcome to episode #049 of The Crisis Intelligence Podcast, with Melissa Agnes, Karen Freberg and Kristin Saling.

Karen Freberg and Kristin Saling are more than sisters, they’re research colleagues. They recently conducted an academic study to determine the characteristics and attributes that make a good crisis communication message on social media. When I discovered their research, I knew I had to have them on TCIP to discuss their findings!

In this week’s episode of The Crisis Intelligence Podcast, I sat down with Karen and Kristin to discuss their study, its focus and its findings. What’s interesting (yet not surprising) is that the results of their study provide an academic research basis to support what crisis professionals in the field, such as myself, have been preaching and teaching to clients for years.

With that said, tune in to discover what their study suggests is the recipe for effective crisis management messaging on social media.

This episode of The Crisis Intelligence Podcast discusses:

  • The Q-Sort method and how it was used to determine what makes a good crisis communication message.
  • How different people want to receive different types of information and updates throughout a crisis.
  • The results of the study: What actually makes a good crisis message on social media.
  • What all of this means to your organization.

Karen and Kristin are both smart and fun to chat with – and listen to. Enjoy!

Running time: 49:42

Connect with us!

Subscribe to The Crisis Intelligence Podcast!
Subscribe and leave us a review on iTunes and/or Stitcher
Subscribe via email

Links and studies mentioned in this podcast

Download a copy of Karen and Kristin’s Situational Q-Sort Study (2013)
Download a copy of Karen and Kristin’s article: “Using value modeling to evaluate social media messages: The case of Hurricane Irene

About host, Melissa Agnes

Learn more about Melissa Agnes
Follow Melissa on Twitter: @melissa_agnes
Connect with Melissa on LinkedIn
Email Melissa directly: melissa@melissaagnes.com

Learn more about Agnes + Day, Melissa’s crisis management firm.

About guest, Karen Freberg

Check out Karen’s blog: karenfreberg.com/blog
Follow Karen on Twitter: @kfreberg

About guest, Kristin Saling

Check out Kristin’s blog: kcsaling.com
Follow Kristin on Twitter: @kcsaling

Thanks to Karen and Kristin for taking the time to share your study and its findings with us!

This post, TCIP #049 - What Makes a Good Crisis Message with Karen Freberg and Kristin Saling, was originally published to melissaagnes.com.

May 10, 2015

Welcome to episode #048 of The Crisis Intelligence Podcast, with Garth Rowan and Melissa Agnes.

I recently had the great honor and privilege of giving a TEDx Talk in the City of LA. The topic of my TEDx talk is “The Secret to Successful Crisis Management in the 21st Century”.

In this week’s episode of The Crisis Intelligence Podcast, I did something a little different from what I usually do. My goal was to bring the message of my talk to you, and to share this critical secret with you. In order to do this, my good friend and colleague, Garth Rowan and I decided to switch roles, where Garth interviewed me about my talk. So, by tuning in to this week’s podcast, you’ll hear an audio version of my 18 minute TEDx Talk followed by Garth’s interview, where we discuss the process I took to create and deliver my speech, and what it really means to adapt a proactive mindset into the very culture of your organization, in the name of successful crisis management and preparedness.

Delivering this TEDx Talk was both an honor and a challenge and I look forward to sharing the details of my experience with you. Enjoy!

Running time: 54:24

Connect with us!

Subscribe to The Crisis Intelligence Podcast!
Subscribe and leave us a review on iTunes and/or Stitcher
Subscribe via email

Links mentioned in this podcast

Watch Melissa’s TEDx Talk: The Secret to Successful Crisis Management in the 21st Century
Book: Power Cues, by Dr. Nick Morgan
Book: Talk Like TED, by Carmine Gallo
Book: How to Deliver a TED Talk, by Jeremey Donovan
Book: The ONE Thing, by Gary Keller and Jay Papasan

About Melissa Agnes

Learn more about Melissa Agnes
Follow Melissa on Twitter: @melissa_agnes
Connect with Melissa on LinkedIn
Email Melissa directly: melissa@melissaagnes.com

Learn more about Agnes + Day, Melissa’s crisis management firm.

About guest host, Garth Rowan

Learn more about Garth Rowan
Connect with him on LinkedIn
Email Garth directly: garth@beready.ca
Check out Garth’s blog posts on The Crisis Intelligence Blog

A big thanks to everyone who helped me in the process of creating this speech, and to Garth Rowan for taking the additional time to interview me on this topic and important message!

This post, TCIP #048 - The Secret to Successful Crisis Management with Melissa Agnes, was first published on melissaagnes.com.

May 3, 2015

Welcome to episode #047 of The Crisis Intelligence Podcast, with Melissa Agnes and Roman Gaponenko.

Global events, from the Olympics to the Oscars to a global crisis that impacts the world at large, present unique challenges when it comes to crisis preparedness and crisis management.

Last week, in part one of this two-part podcast series with Roman Gaponenko, a social media and content strategist for the 2014 Sochi Winter Olympics, Roman and I discussed how to strategize and approach crisis preparedness for global events. This week, in the second part of this podcast series, Roman shares stories about what it was like on the ground in Sochi and the different crisis and issue scenarios that he and his team had to face and quickly overcome in real-time.

Roman shares some really interesting stories and together we provide you with tons of realistic and implementable takeaways to help make your crisis preparedness program scalable and effective.

Whether you’re planning for a global event or are in an industry that can potentially be impacted by global crises, this is the second half of a two-part podcast series you won’t want to miss. Enjoy!

Running time: 1:11:22

Connect with us!

Subscribe to The Crisis Intelligence Podcast!
Subscribe and leave us a review on iTunes and/or Stitcher
Subscribe via email

About host, Melissa Agnes

Learn more about Melissa Agnes
Follow Melissa on Twitter: @melissa_agnes
Connect with Melissa on LinkedIn
Email Melissa directly: melissa@melissaagnes.com

Learn more about Agnes + Day, Melissa’s crisis management firm.

About guest, Roman Gaponenko

Learn more about Roman on LinkedIn
Follow Roman on Twitter: @romanholiday

Thanks to Roman for having this insightful discussion with me!

This post, TCIP #047 - Crisis Management for Global Events with Roman Gaponenko (Part 2), was originally published to melissaagnes.com.

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