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Invincible Brand with Melissa Agnes

Through her lens of crisis readiness, advising some of today's leading organizations faced with the greatest risks, Melissa Agnes is passionate in her mission to help today's organizations build brand invincibility. The Invincible Brand Podcast is another way in which she works to achieve this mission. Subscribe to this podcast and join Melissa as she unravels the complexities that this modern-day, hyper-connected world presents to your organization and provides tactical business strategies for implementing a culture where negative events don't strike your business and, if they do, your team is prepared to respond in a way that increases stakeholder trust and goodwill in your organization—making your brand invincible.
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Now displaying: March, 2015

Through her lens of crisis readiness, advising some of today's leading organizations faced with the greatest risks, Melissa Agnes is passionate in her mission to help today's organizations build brand invincibility. The Invincible Brand Podcast is another way in which she works to achieve this mission.

Subscribe to this podcast and join Melissa as she unravels the complexities that this modern-day, hyper-connected world presents to your organization and provides tactical business strategies for implementing a culture where negative events don't strike your business and, if they do, your team is prepared to respond in a way that increases stakeholder trust and goodwill in your organization—making your brand invincible.

Mar 29, 2015

Welcome to episode #043 of The Crisis Intelligence Podcast, with Melissa Agnes and Tad Milmine.

Those of you who know me and follow my work, know that bullying is a youth-affecting crisis that touches my heart. Every once in a while I write about this growing issue and do what I can to provide helpful resources and strategies for educational institutions and law enforcement. That said, I was recently introduced to Tad Milmine’s work in bully prevention and I was enamoured by his message and his proactive approach to helping bullied youth directly.

Tad is a police officer who travels to schools around Canada on his time off to speak with students about the impact and realities of bullying. By getting personal with them, he’s able to reach them on an emotional level and has had a very positive impact on many bullied youth’s lives around the country.

Within this episode of The Crisis Intelligence Podcast, I had the opportunity to sit down and chat with Tad about his work in bully prevention. In this episode, Tad shares his story and the strategies that have proven to work for him. He also provides tips and takeaways for law enforcement, educational institutions and parents dealing with this type of youth-related crisis.

If you're in law enforcement, work in education or have a child in your life who is or may be being impacted by bullying, then this episode will provide you with unique insights, perspectives and helpful tips. Enjoy! 

Running time: 49:28

Get connected

Subscribe to The Crisis Intelligence Podcast!
Subscribe and leave us a review on iTunes and/or Stitcher
Subscribe via email

About host, Melissa Agnes

Learn more about Melissa Agnes
Follow Melissa on Twitter: @melissa_agnes
Connect with Melissa on LinkedIn
Email Melissa directly: melissa@melissaagnes.com

Learn more about Agnes + Day, Melissa’s crisis management firm.

About guest, Tad Milmine

Interested in bringing Tad in to speak with your students?
Visit his website to learn more about Tad and his message: bullyingendshere.ca
Follow Tad on Twitter: @TadMilmine
If you’d like to make a donation to help Tad continue to do the important work he’s doing, click here.

This post, TCIP #043 - Bullying Ends Here with Tad Milmine, was originally published on melissaagnes.com.

Mar 22, 2015

Welcome to episode #042 of The Crisis Intelligence Podcast, with Melissa Agnes and Roy Reid.

Proactively building trust with your stakeholders is a profound crisis preparedness strategy (amongst other things). But in order to build outrageous trust, you need to begin by working from the inside out. An organization that focuses on building a corporate culture of trust with both their internal and external stakeholders will find that a) they minimize risk on a regular basis, in everything they do; and b) they have a powerful advantage in a crisis – the trust of their stakeholders, the benefit of the doubt.

So what does having a culture of “outrageous” trust really mean and how do you go about cultivating this? In this episode of The Crisis Intelligence Podcast, I sit down with Roy Reid to discuss the exact answers to these questions in full detail. Roy and I touch on so many levels of trust and provide actionable tips to help you build a high-trust culture within your organization.

No matter what stage of cultivating outrageous trust you may be at right now, there are a ton of tangible takeaways in this episode for you to either begin or continue down the road of building outrageous trust. Enjoy!

Running time: 1:14:45

Get connected

Subscribe to The Crisis Intelligence Podcast!
Subscribe and leave us a review on iTunes and/or Stitcher
Subscribe via email

About host, Melissa Agnes

Learn more about Melissa Agnes
Follow Melissa on Twitter: @melissa_agnes
Connect with Melissa on LinkedIn
Email Melissa directly: melissa@melissaagnes.com

Learn more about Agnes + Day, Melissa’s crisis management firm.

About guest, Roy Reid

Learn more about Roy Read
Check out Roy’s website: roywreid.com
Follow Roy on Twitter: @royreid
Like him on Facebook

This post, TCIP #042 - Cultivating Outrageous Trust with Roy Reid, was originally published to melissaagnes.com

Mar 15, 2015

Welcome to episode #041 of The Crisis Intelligence Podcast, with Melissa Agnes and Dave Carroll.

In 2009, Canadian musician Dave Carroll published the first of three videos telling the story of how United Airlines carelessly broke his guitar. This video, as I’m sure you recall, was titled “United Breaks Guitars” – and it created a media frenzy that a) sent United Airlines’s reputation down a downward spiral, resulting in an estimated $1.8 million dollar loss that year; and b) jump-started Dave Carroll’s career as a consumer activist, speaker, musician and author.

Within this episode of The Crisis Intelligence Podcast, I chat with Dave about his experience with United Breaks Guitars, what it meant, new developments that it may have helped manifest (i.e.: the new US Department of Transportation’s decision that allows musicians to bring guitars onboard all US airplanes) – and a whole bunch more. There’s also some great messages in his story about being open and receptive to opportunities as they come to you – and yes, this also applies to your crisis and issues management!

This episode of The Crisis Intelligence Podcast discusses:

  • The impact that one person’s voice can have on your organization – whether for the positive or negative.
  • The dangers of allowing your organization to view any type of incident – or customer – as statistically insignificant.
  • The power of story-telling in (and out of) crisis management.
  • The importance of spotting opportunities and being prepared to proactively leverage them.
  • Dave’s biggest crisis management advice he has to offer to organizations.

If you followed United Breaks Guitars in 2009 – and even if you didn’t – you’ll enjoy this listen!

Running time: 52:01

Get connected

Subscribe to The Crisis Intelligence Podcast!
Subscribe and leave us a review on iTunes and/or Stitcher
Subscribe via email

About host, Melissa Agnes

Learn more about Melissa Agnes
Follow Melissa on Twitter: @melissa_agnes
Connect with Melissa on LinkedIn
Email Melissa directly: melissa@melissaagnes.com

Learn more about Agnes + Day, Melissa’s crisis management firm.

About guest, Dave Carroll

Learn more about Dave Carroll, the musician, speaker and author: davecarrollmusic.com
Contact Dave directly: dave@davecarrollmusic.com
Follow Dave on Twitter: @davecarroll
Learn more about the United Breaks Guitars story and impact on United Airlines
More on Dave’s story-telling workshop

A warm thanks to Dave for taking the time to have this insightful discussion with me!

This post, TCIP #041 - Life After United Breaks Guitars with Dave Carroll, was originally published to melissaagnes.com.

Mar 8, 2015

Welcome to episode #040 of The Crisis Intelligence Podcast, with Melissa Agnes and Zahed Amanullah.

As I described and discussed in this blog series, ISIS is a petrifyingly brilliant communicator and recruiter. But countering violent extremism and propaganda can’t only fall on the shoulders of our government agencies, for multiple reasons. The good news, is that there are private organizations out there that are committed to this mission and that are doing some amazing work. The Institute for Strategic Dialogue (ISD) is one of these organizations.

ISD is a London-based think tank dedicated to dealing with the ongoing problem of extremism. The work that they’re doing, their way of viewing this rising crisis and it’s solutions, and the impact they’re having is fascinating and of critical importance. In this episode of The Crisis Intelligence Podcast, I had the opportunity to sit down with Zahed Amanullah, senior program manager at ISD, to discuss the important work that ISD is doing and the crisis management lessons they’ve learned along the way.

This episode of The Crisis Intelligence Podcast discusses:

  • The most effective ways to counter extremism in the 21st century.
  • How data analytics and split-testing are crucially important for effective crisis management.
  • The importance of provoking and promoting critical thinking as a tactic to fight in this war of ideas.
  • How Google, Facebook and Twitter are taking their social responsibility in this war of ideas seriously and choosing to help in this fight.
  • The fact that this crisis is a societal crisis and how you (yes, you!) can be a valuable asset and help us win this fight.

It’s an important conversation with fascinating and important takeaways. Tune in and then I encourage you to follow the links below to learn more – including how you can help in this fight to counter extremism. Thank you and enjoy!

Subscribe to The Crisis Intelligence Podcast!
Subscribe and leave us a review on iTunes and/or Stitcher
Subscribe via email

About host, Melissa Agnes

Learn more about Melissa Agnes
Follow Melissa on Twitter: @melissa_agnes
Connect with Melissa on LinkedIn
Email Melissa directly: melissa@melissaagnes.com

Learn more about Agnes + Day, Melissa’s crisis management firm.

About guest, Zahed Amanullah

Learn more about Zahed Amanullah
Learn more about the Institute for Strategic Dialogue
Follow ISD on Twitter: @institute4sd

For teachers and educational institutions:
Learn more about the Extreme Dialogue campaign targeted to getting kids talking and thinking about this issue as a recruitment prevention strategy: extremedialogue.org

This post, TCIP #040 - Countering Extremism with Zahed Amanullah, was first published to melissaagnes.com.

Mar 1, 2015

Welcome to episode #039 of The Crisis Intelligence Podcast, with Melissa Agnes and Martin Waxman.

The digital landscape continues to evolve, but it has also been mainstream long enough that it has begun to settle as well. For example, the way in which we navigate online has become customary enough that we can begin to understand behavioral trends. And understand these trends we must, if we want to communicate efficiently and effectively both in and out of a crisis.

In this episode of The Crisis Intelligence Podcast, Martin Waxman and I discuss 5 new digital trends that impact your organization’s reputation and that need to be incorporated into your communications strategies, including your crisis communications. These five trends include:

  • Online search: Martin and I get down and dirty about online search. Why? Because 93% of online activity begins within a search engine. So what does this mean for your reputation and how can you use this to your advantage, especially when Google keeps changing their algorithms? You’ll discover key takeaways and insights within this episode.
  • Mobile technology: We discuss the impact that mobile has on your reputation, as well as the risks that mobile technology leaves your organization vulnerable to – many of which you may not even be aware of… yet.
  • The new generational gap: Studies show that different generations use the digital landscape differently. Understanding who your stakeholders are and how they use technology (from the search engines to mobile to social media) will help you better communicate to and with them in a crisis.
  • The face of new media: We look at the different social media channels as different types of media outlets and discuss how to use these differences to build your communications strategy. The fact is that every organization has the opportunity to position themselves as a new media company / channel – which, as you can imagine, offers a ton of crisis management opportunities.
  • Entertainment: Attention spans are getting shorter and shorter. Meanwhile, the digital noise gets louder and louder. This means that you need to continue to find new and engaging ways to captivate your audiences if you want to position yourself and remain at the forefront.

It’s a fun listen that touches on so many important areas of your digital communications and reputation management. Enjoy!

Get connected!

Subscribe and leave us a review on iTunes and/or Stitcher
Subscribe via email

Learn more about Melissa Agnes
Follow Melissa on Twitter: @melissa_agnes
Connect with Melissa on LinkedIn
Email Melissa directly: melissa@melissaagnes.com

Learn more about Agnes + Day, Melissa’s crisis management firm.

 

Learn more about Martin Waxman
Visit Martin’s website
Follow Martin on Twitter: @MartinWaxman
Connect with Martin on Facebook
Check out Martin’s podcast: Inside PR

This post, TCIP #039 - 5 Digital Trends That Impact Your Online Reputation with Martin Waxman, originally appeared on melissaagnes.com.

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