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Invincible Brand with Melissa Agnes

Through her lens of crisis readiness, advising some of today's leading organizations faced with the greatest risks, Melissa Agnes is passionate in her mission to help today's organizations build brand invincibility. The Invincible Brand Podcast is another way in which she works to achieve this mission. Subscribe to this podcast and join Melissa as she unravels the complexities that this modern-day, hyper-connected world presents to your organization and provides tactical business strategies for implementing a culture where negative events don't strike your business and, if they do, your team is prepared to respond in a way that increases stakeholder trust and goodwill in your organization—making your brand invincible.
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Through her lens of crisis readiness, advising some of today's leading organizations faced with the greatest risks, Melissa Agnes is passionate in her mission to help today's organizations build brand invincibility. The Invincible Brand Podcast is another way in which she works to achieve this mission.

Subscribe to this podcast and join Melissa as she unravels the complexities that this modern-day, hyper-connected world presents to your organization and provides tactical business strategies for implementing a culture where negative events don't strike your business and, if they do, your team is prepared to respond in a way that increases stakeholder trust and goodwill in your organization—making your brand invincible.

May 3, 2015

Welcome to episode #047 of The Crisis Intelligence Podcast, with Melissa Agnes and Roman Gaponenko.

Global events, from the Olympics to the Oscars to a global crisis that impacts the world at large, present unique challenges when it comes to crisis preparedness and crisis management.

Last week, in part one of this two-part podcast series with Roman Gaponenko, a social media and content strategist for the 2014 Sochi Winter Olympics, Roman and I discussed how to strategize and approach crisis preparedness for global events. This week, in the second part of this podcast series, Roman shares stories about what it was like on the ground in Sochi and the different crisis and issue scenarios that he and his team had to face and quickly overcome in real-time.

Roman shares some really interesting stories and together we provide you with tons of realistic and implementable takeaways to help make your crisis preparedness program scalable and effective.

Whether you’re planning for a global event or are in an industry that can potentially be impacted by global crises, this is the second half of a two-part podcast series you won’t want to miss. Enjoy!

Running time: 1:11:22

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About host, Melissa Agnes

Learn more about Melissa Agnes
Follow Melissa on Twitter: @melissa_agnes
Connect with Melissa on LinkedIn
Email Melissa directly: melissa@melissaagnes.com

Learn more about Agnes + Day, Melissa’s crisis management firm.

About guest, Roman Gaponenko

Learn more about Roman on LinkedIn
Follow Roman on Twitter: @romanholiday

Thanks to Roman for having this insightful discussion with me!

This post, TCIP #047 - Crisis Management for Global Events with Roman Gaponenko (Part 2), was originally published to melissaagnes.com.

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