Global events, from the Olympics to the Oscars to a global crisis that impacts the world at large, present unique challenges when it comes to crisis preparedness and crisis management.
Roman Gaponenko, a digital strategist who has worked for global agencies, had the opportunity to be a part of the 2014 Sochi Winter Olympics team tasked with social media and content strategy for the world event. In his role, Roman and his team had to anticipate risk, manage issues in real-time, deal with the real-time media and prevent crises from escalating.
In this episode of The Crisis Intelligence Podcast, Roman and I sat down to discuss crisis management planning and prevention for global events. The conversation was so great that we decided to break it up into two parts. This first part discusses the approach Roman and his team took to plan for and prevent risks surrounding the Winter Olympics on the digital landscape. We also discuss how they anticipated issues and prepared to take part in and manage the real-time conversations that took place around the world throughout the Olympics.
The second part of this podcast (TCIP #047), discusses what it was like on the ground in Sochi, how Roman and his team managed the issues that threatened the Olympics’ reputation, attacks by activist groups, the real-time media and so much more.
Whether you’re planning for a global event or are in an industry that can potentially be impacted by global crises, this is the first of a two-part podcast series you won’t want to miss!
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Follow Roman on Twitter: @romanholiday
Thanks to Roman for having this insightful discussion with me!
This post, TCIP #046 - Crisis Management for Global Events with Roman Gaponenko (Part 1), originally appeared on melissaagnes.com.