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Invincible Brand with Melissa Agnes

Through her lens of crisis readiness, advising some of today's leading organizations faced with the greatest risks, Melissa Agnes is passionate in her mission to help today's organizations build brand invincibility. The Invincible Brand Podcast is another way in which she works to achieve this mission. Subscribe to this podcast and join Melissa as she unravels the complexities that this modern-day, hyper-connected world presents to your organization and provides tactical business strategies for implementing a culture where negative events don't strike your business and, if they do, your team is prepared to respond in a way that increases stakeholder trust and goodwill in your organization—making your brand invincible.
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Through her lens of crisis readiness, advising some of today's leading organizations faced with the greatest risks, Melissa Agnes is passionate in her mission to help today's organizations build brand invincibility. The Invincible Brand Podcast is another way in which she works to achieve this mission.

Subscribe to this podcast and join Melissa as she unravels the complexities that this modern-day, hyper-connected world presents to your organization and provides tactical business strategies for implementing a culture where negative events don't strike your business and, if they do, your team is prepared to respond in a way that increases stakeholder trust and goodwill in your organization—making your brand invincible.

Oct 30, 2018

Each month, Melissa answers your crisis ready questions.

This month’s question comes from Bridget… and, in fact, Bridget had a handful of really great questions that Melissa got to provide responses to. Here’s a sampling of what these questions were:

“Is crisis management different from industry to industry?”

“What is the best way to manage controversial issues that spark heated emotion within a subset group of stakeholders?”

“Who should be a part of the issue management team, when an incident doesn’t need to escalate straight through to leadership?”

This discussion explores:

  • Strategic ways to successfully manage controversial viral issues.
  • The power of banking goodwill and trust prior to experiencing an issue or crisis.
  • Strategies of response when your hands are tied and you are not legally able to share information.
  • Where the crisis management nuances lie and how to be prepared for all forms of incidents.
  • A look at how to make your crisis management governance structure scalable across all forms of issues and crises.

Links discussed in this episode:

Do you have a question you’d like me to answer, and are you willing for that discussion to be recorded (in a way that respects your privacy and confidentiality)? If so, click here to set up some one-on-recorded-one time with me.

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