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Invincible Brand with Melissa Agnes

Through her lens of crisis readiness, advising some of today's leading organizations faced with the greatest risks, Melissa Agnes is passionate in her mission to help today's organizations build brand invincibility. The Invincible Brand Podcast is another way in which she works to achieve this mission. Subscribe to this podcast and join Melissa as she unravels the complexities that this modern-day, hyper-connected world presents to your organization and provides tactical business strategies for implementing a culture where negative events don't strike your business and, if they do, your team is prepared to respond in a way that increases stakeholder trust and goodwill in your organization—making your brand invincible.
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Now displaying: November, 2018

Through her lens of crisis readiness, advising some of today's leading organizations faced with the greatest risks, Melissa Agnes is passionate in her mission to help today's organizations build brand invincibility. The Invincible Brand Podcast is another way in which she works to achieve this mission.

Subscribe to this podcast and join Melissa as she unravels the complexities that this modern-day, hyper-connected world presents to your organization and provides tactical business strategies for implementing a culture where negative events don't strike your business and, if they do, your team is prepared to respond in a way that increases stakeholder trust and goodwill in your organization—making your brand invincible.

Nov 27, 2018

Each month Melissa answers questions from real people doing real work in–or learning about–crisis readiness.

This month’s question comes from Natalia who asked some core questions that pertain to crisis management and crisis readiness, such as:

“What is crisis management and what does it mean to be a crisis management professional?”

“What are some of the most common mistakes organizations make in the midst of crises and issues?”

“What are some of the qualities and characteristics that lend to being great in this profession?”

… and a question that caught Melissa by surprise, but she loved: “What does she think of the show Scandal in the context of crisis management?”

You can also listen to this episode on iTunesSpotifyStitcher, and YouTube.

Links to things discussed in this episode:

Do you have a question you’d like Melissa to answer, and are you willing for that discussion to be recorded (in a way that respects your privacy and confidentiality)? If so, click here to set up some one-on-recorded-one time with Melissa and have your pertinent crisis ready questions answered.

Nov 20, 2018

Utility companies are no stranger to the multitude of challenges that present themselves in times of crisis. As a result, they have a ton of real-time crisis management experience that others can learn from. Alectra is one such organization.

With a 1,250 m2 (or 2,000 km2) service territory delivering power to approximately one million customers in Ontario, Canada, Alectra deals with issues and crises on a regular basis. In this episode, Blair Peberdy, Vice-President of Government and Corporate Relations at Alectra, joins the Invincible Brand Podcast to share the many crisis management lessons he has learned throughout his career.

About this episode

It’s always great to learn from the mistakes, successes, and lessons learned by others—hopefully saving you from having to learn them the hard way. In this episode, Blair shares the structure behind Alectra’s crisis ready program, along with the many lessons the company has learned throughout its years of managing dozens of real-life and simulated incidents.

This episode provides a behind the scenes look at the different strategies and tactics that Alectra has implemented into its crisis ready program. These strategies and tactics continue to help the organization further strengthen its crisis ready culture, and the best part is that each of the lessons that Blair shares within this conversation are directly applicable to your organization and team.

This episode explores:

  • The multi-tiered prongs that facilitate Alectra’s crisis communication to its different key stakeholders.
  • The structure of the company’s crisis management governance, including the different roles they’ve designed and how they ensure these roles are scalable with employee turnover and the growth of the company.
  • The role that crisis simulations play in helping Alectra continuously strengthen its crisis ready program and its team’s skills.
  • A look at Alectra’s post-crisis debriefing structure and processes.
  • How social media has changed the crisis management landscape.

Connect with Blair and Alectra:

  • Email Blair with any questions: blair.peberdy@alectra.com
  • Learn more about Alectra at alectra.com
Nov 13, 2018

Humor Engineer, Drew Tarvin, joins the Invincible Brand Podcast to discuss how humor can be used to effectively help solve so many common workplace issues, such as a lack of employee engagement, stress management, communication issues, and much more.

About this episode

Drew’s outlook on life and the way he helps organizations use humor to solve internal issues, build a stronger culture, and increase productivity is unique and effective. It also aligns with the crisis ready philosophy and mindset, providing another piece to building brand invincibility.

During this conversation, Drew shares how a humoristic outlook and application improves communication, helps build relationships, improves problem solving skills, increases productivity, and helps to strengthen leadership. And the best part, is that it is simple to implement whether you believe yourself to be a funny person or not!

This was not only a fun and interesting conversation, but it’s so applicable and offers so many advantages. Tune in, laugh a little, learn, and then pass it on. This is one of those conversations that applies to and offers something valuable to everyone!

This episode explores:

  • How to leverage humor to turn mundane tasks into amusing and productive moments.
  • How to use the strategy of humor to highten meeting attendance and engagement.
  • How being funny is a learnable skill… Drew even took me to do standup comedy and proved this to be right! (More on this story in the episode).
  • The Don’ts of using humor in the interest of mitigating preventable risks for you and your organization.

Connect with Drew Tarvin:

Nov 6, 2018

Dr. Nick Morgan, author of Can You Hear Me?(amongst other great books) and founder of Public Words, joins the Invincible Brand Podcast to discuss the impacts that the virtual world have on internal teams and the conscious efforts and actions that leaders can take to mitigate the risks that these impacts present on company morale, team-building, and ultimately the organization’s culture and reputation.

About this episode

Virtual communication deprives us of the emotional knowledge that helps us understand context. This presents risks to relationships with stakeholders–especially in regards to your internal teams and departments. In this episode, Nick Morgan explores new research that dives deeper into this reality, the challenges it presents to leaders and their teams, and provides strategic insight into how we can mitigate the risks that come along with this reality and build more connected teams and a stronger internal culture.

This episode explores:

  • New research and data that demonstrates the emotional impacts, voids, and effects that the virtual world presents.
  • The way in which leadership can use this information to form stronger connections with their teams during conference calls, virtual meetings, email communications, and more.
  • Helpful verbal and nonverbal cues to consciously deliver.
  • Tips for creating trust in a virtual context.

Links mentioned in the episode:

Connect with Nick Morgan:

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