The Horse River Wildfire that took place in Fort McMurray, Alberta, Canada, in May 2016, was unprecedented in Canadian history. Eighty-eight thousand people needed to be evacuated in the span of only a few hours, for a month-long evacuation. This wildfire was so catastrophic that its economic impact actually impacted Canada’s GDP.
I recently had the opportunity to sit down with Jordan Redshaw, one of the communications managers with the recovery task force at the Regional Municipality of Wood Buffalo (a.k.a. Fort McMurray), to discuss his experience in being one of only two people responsible for communicating with the Fort McMurray community, to help 88,000 people evacuate safely. Throughout this conversation, Jordan generously shares his biggest lessons and takeaways from this experience. It’s an insightful and engaging conversation that I know you’ll enjoy!
Running time: 47:20
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In this episode, I mention a previous episode of The Crisis Intelligence Podcast, where Garth Rowan and I discussed the management of this crisis as it unfolded. Listen to this podcast here.
Author of Crisis Ready: Building an Invincible Brand in This Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks.
Learn more about Melissa Agnes
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Connect with Jordan on LinkedIn.
Follow Jordan on Twitter: @JordanRedshaw.
I’d like to extend a big thanks to Jordan for the important work you do, as well as for taking the time to discuss your experience and the important lessons you’ve learned with us.