Info

Invincible Brand with Melissa Agnes

Through her lens of crisis readiness, advising some of today's leading organizations faced with the greatest risks, Melissa Agnes is passionate in her mission to help today's organizations build brand invincibility. The Invincible Brand Podcast is another way in which she works to achieve this mission. Subscribe to this podcast and join Melissa as she unravels the complexities that this modern-day, hyper-connected world presents to your organization and provides tactical business strategies for implementing a culture where negative events don't strike your business and, if they do, your team is prepared to respond in a way that increases stakeholder trust and goodwill in your organization—making your brand invincible.
RSS Feed Subscribe in Apple Podcasts
Invincible Brand with Melissa Agnes
2024
February


2018
December
November
October
September
March


2017
February


2016
August
May
April


2015
November
June
May
April
March
February
January


2014
December
November
October
September
August
July
June


Categories

All Episodes
Archives
Categories
Now displaying: March, 2018

Through her lens of crisis readiness, advising some of today's leading organizations faced with the greatest risks, Melissa Agnes is passionate in her mission to help today's organizations build brand invincibility. The Invincible Brand Podcast is another way in which she works to achieve this mission.

Subscribe to this podcast and join Melissa as she unravels the complexities that this modern-day, hyper-connected world presents to your organization and provides tactical business strategies for implementing a culture where negative events don't strike your business and, if they do, your team is prepared to respond in a way that increases stakeholder trust and goodwill in your organization—making your brand invincible.

Mar 15, 2018

The Horse River Wildfire that took place in Fort McMurray, Alberta, Canada, in May 2016, was unprecedented in Canadian history. Eighty-eight thousand people needed to be evacuated in the span of only a few hours, for a month-long evacuation. This wildfire was so catastrophic that its economic impact actually impacted Canada’s GDP.

I recently had the opportunity to sit down with Jordan Redshaw, one of the communications managers with the recovery task force at the Regional Municipality of Wood Buffalo (a.k.a. Fort McMurray), to discuss his experience in being one of only two people responsible for communicating with the Fort McMurray community, to help 88,000 people evacuate safely. Throughout this conversation, Jordan generously shares his biggest lessons and takeaways from this experience. It’s an insightful and engaging conversation that I know you’ll enjoy!

This episode of The Crisis Intelligence Podcast discusses:

  • The crisis communication strategies Jordan and his team used to effectively evacuate 88,000 people in only a few hours.
  • How Jordan and his team leveraged monitoring tools to help expand the reach of their crisis communications.
  • The biggest lessons Jordan learned while managing this crisis.
  • The after effects that this crisis had on both those who were part of the emergency management and the community at large.
  • Jordan’s tips for being crisis ready for emergency management situations within your own community.

Running time: 47:20

Subscribe to the Crisis Intelligence Podcast!

Subscribe and leave us a review on iTunes and/or Stitcher
Subscribe via email

In this episode, I mention a previous episode of The Crisis Intelligence Podcast, where Garth Rowan and I discussed the management of this crisis as it unfolded. Listen to this podcast here.

Connect with Melissa and Jordan

About host, Melissa Agnes

Author of Crisis Ready: Building an Invincible Brand in This Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks.

Learn more about Melissa Agnes
Follow Melissa on Twitter: @melissa_agnes

About guest, Jordan Redshaw

Connect with Jordan on LinkedIn.
Follow Jordan on Twitter: @JordanRedshaw.

I’d like to extend a big thanks to Jordan for the important work you do, as well as for taking the time to discuss your experience and the important lessons you’ve learned with us.

1