Global events, from the Olympics to the Oscars to a global crisis that impacts the world at large, present unique challenges when it comes to crisis preparedness and crisis management.
Roman Gaponenko, a digital strategist who has worked for global agencies, had the opportunity to be a part of the 2014 Sochi Winter Olympics team tasked with social media and content strategy for the world event. In his role, Roman and his team had to anticipate risk, manage issues in real-time, deal with the real-time media and prevent crises from escalating.
In this episode of The Crisis Intelligence Podcast, Roman and I sat down to discuss crisis management planning and prevention for global events. The conversation was so great that we decided to break it up into two parts. This first part discusses the approach Roman and his team took to plan for and prevent risks surrounding the Winter Olympics on the digital landscape. We also discuss how they anticipated issues and prepared to take part in and manage the real-time conversations that took place around the world throughout the Olympics.
The second part of this podcast (TCIP #047), discusses what it was like on the ground in Sochi, how Roman and his team managed the issues that threatened the Olympics’ reputation, attacks by activist groups, the real-time media and so much more.
Whether you’re planning for a global event or are in an industry that can potentially be impacted by global crises, this is the first of a two-part podcast series you won’t want to miss!
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Follow Roman on Twitter: @romanholiday
Thanks to Roman for having this insightful discussion with me!
This post, TCIP #046 - Crisis Management for Global Events with Roman Gaponenko (Part 1), originally appeared on melissaagnes.com.
The American Red Cross is known for their amazing, life saving emergency management and humanitarian work. A big part of their success is due to their evolutionary mindset and corporate culture that empowers them to change and adapt with the times.
What has always fascinated me are their extreme capabilities in the use of social media for real-time emergency management. Today they have three social media command centers, also known as “digidocs”, that serve as their home base for monitoring, listening, responding, communicating, targeting – you name it – both in and out of crises and emergencies.
In this episode of The Crisis Intelligence Podcast, I was fortunate to have the opportunity to sit down and discuss the details and strategy behind the American Red Cross’s social media emergency management strategy and set-up with Curtis Midkiff, director of social engagement at the American Red Cross.
Throughout this discussion, Curtis and I discuss everything from the importance of having an “always on” mentality when it comes to crisis management, to how the American Red Cross has set up their social media listening tools, what they listen to and for, how they categorize and group their monitoring efforts, how they train their teams of volunteers, and so much more!
Whether you work in the emergency management field or on the crisis management team for a corporate entity, Curtis shares so many great takeaways in this podcast that you will be able to evaluate and hopefully incorporate into your own social media for crisis management strategy.
Interesting is an understatement when referring to this episode of TCIP. Enjoy!
Running time: 52:16
Subscribe to The Crisis Intelligence Podcast!
Subscribe and leave us a review on iTunes and/or Stitcher
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Learn more about Melissa Agnes
Follow Melissa on Twitter: @melissa_agnes
Connect with Melissa on LinkedIn
Email Melissa directly: melissa@melissaagnes.com
Learn more about Agnes + Day, Melissa’s crisis management firm.
Learn more about Curtis and connect with him on LinkedIn
Follow Curtis on Twitter: @clmidkiff
Follow the Red Cross on Twitter: @redcross
Like them on Facebook
Check out the American Red Cross’s blog: redcrosschat.org
Curtis spoke about the new disaster portal the American Red Cross is in the process of developing. It’s a great initiative and you can check it out here: redcross.org/disaster-action
A big thank you to Curtis for taking the time to have this important and insightful conversation with me!
This post, TCIP #045 - The American Red Cross's Social Media Command Center with Curtis Midkiff, was first published to melissaagnes.com.
Does your organization email Canadian stakeholders? If so, have you developed a CASL Compliance Policy? If you haven’t, you may be in store for some serious repercussions.
Canada’s Anti Spam Legislation (CASL) came into effect in July of 2014 and it seems that since it came into effect, the Canadian Radio-television and Telecommunications Commission (CRTC) has been out for blood. They recently fined an organization called Compu-Finder a wopping $1.1 Million for “4 alleged violations”. They also recently fined the online dating service, Plenty of Fish, $48K for not having an unsubscribe button prominently displayed in their email send outs.
Both of these organizations took a completely different approach to their crisis management, which is interesting to analyze. Within this episode of The Crisis Intelligence Podcast, I explore both of these crisis management strategies and their impact on the organizations’ reputations with CASL attorney, Maanit Zemel.
No matter where your organization is based, if you email Canadians then CASL deeply applies to you and presents you with some serious risks for non compliance. The good news is that these risks are completely manageable and preventable. Within this podcast, Maanit and I provide you with strategies and tips to make sure that yours is not the next organization fined by the CRTC for emailing Canadians.
Running time: 55:37
Subscribe to The Crisis Intelligence Podcast!
Subscribe and leave us a review on iTunes and/or Stitcher
Subscribe via email
Learn more about Melissa Agnes
Follow Melissa on Twitter: @melissa_agnes
Connect with Melissa on LinkedIn
Email Melissa directly: melissa@melissaagnes.com
Learn more about Agnes + Day, Melissa’s crisis management firm.
Learn more about Maanit and her practice: www.casllaw.ca
Connect with Maanit on LinkedIn
Follow Maanit on Twitter: @maanitzemel
Email Maanit directly: mzemel@casllaw.ca
Learn more about Canada’s Anti-Spam Legislation at fightspam.gc.ca
This post, TCIP #044 - Organization Fined $1.1 Million for Emailing Canadians (CASL) with Maanit Zemel, was originally published to melissaagnes.com.